Freelance Marketing Budget

When you’re running your own business, the last thing you want to do is spend more money than you have to. That’s why marketing tools like Facebook ads, billboards, and other offline marketing strategies are sometimes too costly to use consistently. Luckily, there are plenty of ways to make the most out of your freelance marketing budget without breaking the bank in the process. Here are just some of the ways you can do this with the internet in your corner.

Start by Understanding What You Have

Prioritize Where to Spend

You may be wondering where you should be spending your freelance marketing budget. The answer is: that it depends on your business goals. If you’re looking to increase brand awareness, spend more on social media and content marketing. If you’re looking to generate leads, invest in search engine optimization and lead generation campaigns. And if you’re looking for sales, put your money into paid advertising. But no matter what your goals are, always make sure you’re tracking your results so you can see what’s working and adjust accordingly. It also helps to focus on one or two channels at a time rather than trying everything at once. That way, you’ll know exactly how much time and money each channel is worth.

Where Can You Get Outside Help?

You can often get help with your freelance marketing budget from other freelancers. You can also get help from online resources, such as social media groups and forums. You can also look for contractors who specialize in marketing. When you find someone who can help you, be sure to ask for a proposal and portfolio so you can see what they can do for you. If they want to charge by the hour, that’s one thing. If they want to charge by project or on an ongoing basis, that’s another thing entirely. Always think about how much time you have available, too. Some people only have a few hours per week to dedicate to their work, while others might have all day. It’s important to know how much time you’re willing and able to invest before hiring anyone.

Measure What’s Working

Before you start shelling out cash for marketing, you must take a step back and figure out what’s working and what isn’t. The first place to start is your website. Take a look at your analytics and see where your traffic is coming from. If you have a blog, are people reading it? Once you have a good understanding of what’s working, you can start to allocate your budget accordingly. For example, if your organic search traffic is high, spend more on SEO services. If social media is doing well for you, invest in more Facebook ads or get active on Twitter. You want to make sure that whatever you’re spending money on is driving new business in return! If there’s one thing we know about the world of marketing, it’s that there’s always going to be something new to try. It’s all about measuring what works and experimenting with different channels until you find what generates ROI for your business.

Repeat What Works

When you find a marketing activity that works well, don’t be afraid to keep doing it! You may need to tweak your approach as you go, but sticking with what works will help you get the most out of your freelance marketing budget. For example, if one form of advertising consistently performs better than others in terms of cost per lead or customer acquisition costs, then focus on more marketing activities like that and cut back on others that are not performing so well. That way, you can maximize your return on investment and spend less money overall. What Doesn’t Work: Just because something has worked for someone else doesn’t mean it’ll work for you too. If you find that certain strategies aren’t working, don’t force them – just stop doing them. Some people take this principle too far and abandon all their strategies when things start going downhill; but even if some of your marketing activities are not as effective anymore, there’s still hope – other methods might do well where those stopped.

Try New Things

You don’t have to spend a lot of money to make a big impact with your freelance marketing budget. Sometimes, all it takes is trying something new. Who knows, you might just find your next big marketing breakthrough by trying something that’s outside of your comfort zone. So go ahead and give it a shot! When was the last time you tried blogging? Or did you take a social media break? Or make some videos for Instagram? When was the last time you researched who your audience is and what they care about? If you’re having trouble figuring out where to start, look back on what’s worked in the past. Has any of your content gone viral? Have people responded well to one of your posts in particular? If so, take another look at it and see if there are any changes or tweaks you can make to improve it before sharing again. Try adding an infographic or two for some extra engagement potential. Give your work more purpose than ever before!

Be Realistic with Your Goals

Trying to accomplish too much with too little is a recipe for disaster when it comes to freelance marketing. Before you start spending money, take a step back and realistically assess what you can achieve given your budget. Once you have a clear idea of your goals, you can start developing a plan to reach them. What does your current client base look like? What’s the average engagement level for those who are active on social media? How many new clients could you reasonably expect to get in a year? What are your costs per lead/sale (hiring freelancers or agencies)? How many leads/sales do you need per month to be able to live comfortably while working on marketing full-time? For example, if you want to make $40k/year and each sale costs $2k to produce, then that means that you need 20 sales per month. You might also want to consider looking at numbers from previous years as a baseline before making any changes because some industries have higher margins than others. Once you know how many leads/sales you need each month, divide that number by 30 days to figure out how many contacts or posts you should aim for every day: For example, if you’re trying to make 10 sales a week but only have 5 days off work during the week, then this would translate into 25 contacts or posts every day.